The Cult of We: WeWork and the Great Start-Up Delusion By Eliot Brown,Maureen Farrell

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‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork.As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder’s vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire.Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley ‘unicorns’? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

At this time of writing, The Ebook The Cult of We: WeWork and the Great Start-Up Delusion has garnered 8 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Ebook is Good TO READ!

Audio Book The Cult of We: WeWork and the Great Start-Up Delusion with Free PDF EDITION!

If you're reading reviews of this book, likely you know the bare bones of the WeWork story to date and I won't recap the events the book covers in comprehensive, but not overly granular, detail. The book is an excellent exploration of not just the events that lead to the founding, growth, and fall of WeWork, but the personalities involved in the entire debacle, including some valuable insights about Adam and Rebekah Neumann, Masayoshi Son, Jamie Dimon, and other architects of the disaster.While I wouldn't say the book has a ton of "new news" - if you've read news coverage and seen the documentary episodes about the company, you'll know most of what's in the book about WeWork itself - the value of the book, and what sets it apart, is how it contextualizes what happened with Adam and WeWork, and explains what was going on in the national and global economies, in the startup arena, and with Softbank, as a way of setting the stage for why the Adam Neumann's star fell so spectacularly. About that, I only have this to say. At his core, Adam is a grifter, and what can you say about grifters? Grifters gonna grift. And grift Adam did, to the tune of billions of dollars. The genial surfer-guy, party-boy exterior persona he cultivated did a masterful job of covering his inner avarice and general amorality (which the book does a great job of exposing). Adam was never in the game to "change the world;" regardless of what he said later. From the day he left the Israeli military, he wanted to get rich. He said as much, to many people. And while we all may be somewhat disgusted by the means, he did get rich. So ultimately, he is the winner of the long game he played with WeWork. I believe that without Rebekah's influence, there wouldn't have even been a pretense of the whole "we're going to change the world" ethos built into WeWork; he would have just gone for the money, which actually might have helped him in the long run with his public perception. Americans seem to have a tolerance for naked greed that isn't extended to people who mask greed with fake good intentions; Adam probably wouldn't have ended up the pariah he is now had he just said "I don't care about making the world a better place, I just want to make money, and a lot of it." Unfortunately, Rebekah's transparent megalomania and pathological need for attention (and multi-million-dollar houses) prodded Adam to paste over his distasteful-but-understandable intentions with an extremely thin veneer of respectability, and that's part of why they not just fell from grace, but were unceremoniously chased out of NYC. (As a side note, I would not be surprised in any way if Rebekah - an absolutely terrifying personality - resurfaces in 15 or 20 years as the leader of a cult or a fundamentalist religion. Adam just wanted money; Rebekah transparently wanted control of people's minds, and their unquestioning adulation. She reminds me more of Keith Raniere or Jim Jones than her cousin Gwyneth Paltrow. In addition to some truly frightening psychological motivations, Rebekah now has tons and tons of money, thanks to Adam's successful grift of Softbank. Rebekah is by far the smarter and scarier of the two Neumanns; it will be interesting to see what her next moves are in the future.)The book also does an excellent job of pointing out where Adam and WeWork went off the rails and who helped that situation evolved, naming names. People want to shade Adam, but if you've ever seen The Music Man, or the "Monorail" episode of The Simpsons, you know the personality type, and you also know that expecting a con man not to take down a mark - especially one as large and juicy as Masayoshi Son - isn't reasonable. The book makes some excellent points about how Adam was encouraged, enabled, and assisted by many, many people around him who were ultimately responsible for Adam successfully pulling off the grift. Adam's board of directors could (and should) have held him in check. Masayoshi Son and his Softbank analysts could have monitored the finances a lot closer. Some of the non-sycophants around Adam could have used their words and spoken out against the profligate waste and juvenile behavior, but did not. Adam is a tragedy in three acts, and the third act sees him go from Jesus the Savior to Judas the Betrayer in a few short weeks - but his fall was abetted by many who should have known better, and a fair number of those people actually got promoted even after WeWork imploded. The book does an excellent job of covering this also.I appreciate getting to read about the story from two people who were there and reporting on the company while the thread was unraveling; if there's anything I think the book is missing, I think it would be more perspective from the authors about what they thought and what they experienced in reporting the story (similar to what John Carreyrou included in Bad Blood, about the fall of Theranos). I recommend the book to folks who have been following WeWork's rise and fall for years, and people who are more or less new to the story. And I hope the authors will write a sequel or at least an update chapter when WeWork ultimately gets bought by a competitor and dissolved/absorbed, or goes out of business entirely.

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Audio Book The Cult of We: WeWork and the Great Start-Up Delusion with Free PDF EDITION!

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Audio Book The Cult of We: WeWork and the Great Start-Up Delusion with Free PDF EDITION Download Now!

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Audio Book The Cult of We: WeWork and the Great Start-Up Delusion with Free PDF EDITION Download Now!

Audio Book The Cult of We: WeWork and the Great Start-Up Delusion with Free PDF EDITION!

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